If your meta description tag is shorter than say 125 characters or longer than 160 characters – rewrite it to fit under the 160 characters range and see if it gets pulled. For example, Facebook will use a page’s meta description in the absence of an open graph description tag. Striking the Right Tone Use action-oriented language that encourages users to visit your site. While meta data isn't as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO. That’s important, even though Google only shows meta descriptions in 37% of the time. If you want to see some real life examples of optimized meta descriptions, you can see our list below. If the page or post has dropped in CTR – then put the old meta description back or try a new version. Dictionary ! You could be missing a great new post to help you learn more about Wordpress and SEO! In other words, meta descriptions are there to generate click-throughs from search engines. Instead, focus on these tips: 1. For example, this new expansion of the meta description length can be really powerful, especially because a lot of people haven’t implemented it, yet. Example 3: Actionable descriptions. This is the only page that contains this meta description. allow you to tell search engines more about the content of your posts and pages WP ENGINE®, TORQUE®, EVERCACHE®, and the cog logo service marks are owned by WPEngine, Inc. WP Engine collects and stores your information to better customize your site experience and to optimize our website. Use 160 characters for your meta descriptions, but don’t obsess over it, i.e. Your meta-description is a short opportunity to let a Google searcher know that your article has the goods they’re looking for. To write 160 characters or not to write 160 characters? Character countmust be in between 155 to 165. If your descriptions are just so-so, they won’t be helping you get clicks or … 2. The descriptions are the phrases that will appear under every title in Google, Bing and other search engines. It’s a short depiction of what appears on your web page so searchers know what to expect when they click through to your site. Meta Description Examples. Your email address will not be published. This is done well. Let’s take a look at how the meta description for our VPS hosting page appears in search engine results: How to write title tags and meta descriptions that get clicks. What is a Meta Description? However, your consent is required before we can provide this free service. If so, keep the new one you created. A meta description is a short snippet, a meta tag in HTML, that summarizes a webpage’s content. Before we dive headlong into the tips for writing extremely compelling meta descriptions, let’s first get a few “fast facts” out of the way first. The search engines show the description you add to your meta tags so it’s important to make a relevant description for every single page on your website. Privacy Policy. Include your primary keyword if you can do so naturally. Uniqueness: good. Each sentence is an active command, with a central focus on getting pet owners to schedule an annual checkup for their pet. Menu ... An example of meta used as an adjective are meta tags which are HTML tags that are hidden on a website screen but give search engines the title and description of the web screen. Join our pack today! The meta description of the Bunosilo is an excellent example of a homepage meta description. Optimized Meta Description Example. Create a spreadsheet with columns for date, meta description before and after and any other notes you would like to take. Meta Descriptions: Fast Facts. Wait about 30-60 days to see if the CTR for that post or page has improved. A meta description is a meta tag placed in the HTML code that describes the content of a page. More Meta Descriptions Examples. It's a crucial component of on-page SEO, which is why … To help you think about them in a more relevant context, let’s look at some meta description examples and why they’re effective.This is a tight 130 characters, and only two sentences, making it a nearly perfect length. Make sure you convey value to the reader. They have clearly stated what the store is about and used the keywords precisely in it. Step 2 – Add a relevant description – meta description tag. There is only so much room for a search result, particularly … It’s not too long and not too short. Your meta descriptions should get people’s attention and inspire them to take action. Is Your WordPress eCommerce Site Vulnerable To Code Injection Attacks? A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates. https://www.evolvingseo.com/2017/01/09/meta-description-examples 2. Inspire action. A meta description is a piece of HTML on your webpage that allows you to describe your page. Meta descriptions should always fall … The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page. Here's why: The meta description is an HTML attribute that provides a brief summary of a web page. The short answer is yes. It’s one thing to see some general tips written out, but sometimes some visual examples can help. 3. It’s easy to think about these concepts in theory, but much harder to apply them to your own web pages. Here is an example of a web page without the viewport meta tag, and the same web page with the viewport meta tag: Tip: If you are browsing this page with a phone or a tablet, you can click on the two links below to see the difference. Sometimes multiple SEO related plugins can cause issues and duplicates. Length: the length is good. if your description is 161 characters, don’t waste time trimming it. That is the question.My advice? © 2013–2020 WPEngine, Inc. All Rights Reserved. Google will actually pull content from your page. I won’t go in-depth as what you can find there. Look no further than NJ based 2 Dogs Media. Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. Depending on the search engine, SERP’s have a different look and feel. Search Google for “men’s athletic shoes” Example of a Good Meta Description. … Below are a few tips that can help you to create title tags and meta descriptions that get clicked. Make sure you are not using weird characters like quotation marks which can cause weird effects. Ensure you do not have multiple meta descriptions being generated on your website. 4. You’ll notice they follow the best practices but also put some time and effort into touching on providing solutions to a problem. `` / > Its purpose is simple: it needs to get someone searching with central. Be like in case you 're unfamiliar with the term, a meta in., which is why … examples of optimized meta descriptions completely to be better aligned to your brand voice tone. Solutions to a problem descriptions in search results when the meta description think about concepts... A tendency to include more clickable real estate than sites like Yahoo and DuckDuckGo appear every! And not too short descriptions being generated on your website in the description to. Essential for webpages and especially for e-commerce websites and blogs shipping and free returns ) and embedded in description. 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