the hearn construction company identity update + collateral

Girl Metro was approached to modernize and revitalize the corporate identity of The Hearn Construction Company; our challenge was to keep it related to the old, well-known identity while making it look fresh and reflective of the company's recent turn toward LEED-focused construction. We chose a fresh, vibrant green and tones of charcoal to emphasize the new priority. The skyline was pulled directly from the old logo, but incorporated into the new logo in a way which allowed the typography to take precedence.